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RUPERT  MURDOCH

LIVING LEGEND

Born: March 11, 1931 
Melbourne, Australia 


Starting out as a newspaper publisher in his native Australia, Rupert Murdoch became a powerful media entrepreneur (someone who begins a business venture) with many publications in England and the United States. His style of journalism brought criticism from serious readers but served the entertainment needs of a wide audience.

Early life

Born March 11, 1931, in Melbourne, Australia, Keith Rupert Murdoch was the second son of a distinguished journalist. He and his two sisters and a brother were raised on a farm. His mother surrounded her children with classics in literature as well as music, with their living room hosting a grand piano. Rupert learned to ride horses at the age of five. His childhood has been described as ideal. His father, Sir Keith Murdoch, was a celebrated World War I (1914–18) reporter, who later became chief executive of the leading Melbourne Herald newspaper group.

After studying at Oxford University in England, Murdoch entered journalism as a reporter for the Birmingham Gazette and served an apprenticeship at the London Daily Express, where he learned the secrets of building circulation (average number of copies of a publication sold over a given time period). Returning to Australia to begin his publishing career, Murdoch revived the Adelaide News that he had inherited after his father's death in 1952.

Publishing world

In the process of expanding his $1.4 billion-a-year News Corporation Limited, Murdoch often heard from critics who disliked his entertaining style of journalism. He applied a recognizable formula to most of his papers. His trademark operations included rigid cost controls, circulation gimmicks (tricks to gain sales), flashy headlines, and a steady emphasis on sex, crime, and scandal stories. Murdoch's brand of publishing was scorned as rude and irresponsible by his fellow publishers.

In early 1969 Murdoch became a London publisher when he gained control of the Sunday paper News of the World, the largest English-language circulation paper in the world. Later in 1969 he bought a worn-down liberal paper, the Sun, which he transformed into an eye-catching tabloid featuring daily displays of a topless girl on page three. The Sun became the most profitable paper in his[Rupert Murdoch. Reproduced by permission of AP/Wide World Photos.]
Rupert Murdoch. 


empire. In 1981 Murdoch bought the failing but prestigious London Times.

Murdoch expanded into the American market in 1973 when he acquired the San Antonio Express and News. In early 1974 he started the weekly tabloid the National Star (later renamed Star ) to compete with the popular Enquirer. It adopted a format based on celebrity gossip, health tips, and self-help advice that boosted its circulation to almost four million.

In his quest for a big-city audience, Murdoch surprised the publishing world in 1976 when he bought the New York Post, a highly regarded liberal (open-minded) paper. By changing its image he nearly doubled the circulation. Murdoch's newspaper style, though, did not fare as well in the United States as in Britain. The New York Post was a steady financial drain despite its increased circulation. Murdoch's formula did not attract advertisers. His American papers did not show a profit until 1983.

Murdoch was seen as an effective popular journalist who gave his readers what they wanted. Ignoring his critics, he regarded most papers as too snobbish in their approach and too boring in appearance. He preferred a bright and entertaining product that would attract the largest body of readers.

Branching out

In 1983 Murdoch purchased a controlling interest (a majority of the company's stock that allowed him to make decisions for the company) in Satellite Television, a London company. His plan for beaming programs from satellites directly to homes equipped with small receivers did not progress, and his attempt to gain control of Warner Communications and its large film library did not succeed. In 1985, however, he did purchase the film company Twentieth Century Fox. A year later he bought six (Metromedia) television stations and sought to create a fourth major network called Fox Television. The United States does not permit foreign nationals to own broadcast stations. In order to maintain his control of Fox Television, Murdoch became a citizen of the United States in 1985. In 1987 he bought the U.S. publishing house Harper and Row.

Other than publishing, Murdoch's business interests include two television stations in Australia, half ownership in the country's largest private airlines, book publishing, records, ranching, gas and oil exploration, and a share in the British wire service Reuters News Corporation Limited, which earned almost $70 million in 1983.

Murdoch's personal wealth has been esti mated at over $340 million. Seen as fierce in his business dealings, Murdoch is known to be shy in his personal life. Living primarily in New York, he guarded his privacy with his wife Anna (a former Sydney Daily Mirror reporter) and their four children, one by a previous marriage. Murdoch divorced Anna in 1999 and married Wendi Deng, a former television executive more than thirty years his junior. In April 2000 he was diagnosed and treated for a "low grade" form of cancer. His radiation treatments did not slow his work pace. In 2001 Wendi had a baby girl, making Murdoch a father for the fifth time.


Media magnate Rupert Murdoch is the founder and head of News Corporation, a global media conglomerate. He created FOX Broadcasting Company in 1986.

Rupert Murdoch was born on March 11, 1931, in Melbourne, Australia. His father was a famous war correspondent and newspaper publisher. Murdoch inherited his father's papers, the Sunday Mail and the News, and continued to purchase other media outlets over the years. In the 1970s, he started buying American newspapers. Murdoch branched out into entertainment with the purchase of 20th Century Fox Film Corp. in 1985. He later launched his own cable news channel, FOX News.ADVERTISEMENT

Keith Rupert Murdoch was born on March 11, 1931, on a small farm about 30 miles south of Melbourne, Australia. Since birth, Murdoch has gone by his middle name, Rupert, the name of his maternal grandfather. His father, Keith Murdoch, was a well-known Australian journalist who owned a number of local and regional newspapers: the Herald in Melbourne, the Courier-Mail in Brisbane, and the News and Sunday Mail.

The family farm was named Cruden Farm, after the Scottish village from which both of Murdoch's parents had emigrated. The house at Cruden Farm was a stone building with colonial pillars, adorned with original paintings, a grand piano and a library of books, situated amongst green expanses of farmland and bordered by Ghost Gum trees. Murdoch's favorite childhood pastime was horseback riding. His mother later described her son's childhood: "I think it was a very normal childhood, not in any way elaborate or an overindulged one. I suppose he was lucky to be brought up in attractive—you could say aesthetic—surroundings."

The son of a well-respected journalist, Murdoch was groomed to enter the world of publishing from a very young age. He remembers, "I was brought up in a publishing home, a newspaper man's home, and was excited by that, I suppose. I saw that life at close range, and after the age of ten or twelve never really considered any other." Murdoch graduated from Geelong Grammar, a prestigious Australian boarding school, in 1949 before crossing the ocean to attend Worcester College at Oxford University in England. According to one of his early biographers, Murdoch was a "a normal, red-blooded college student who had many friends, chased girls, went on the usual drinking binges, engaged in slapdash horseplay, tried at sports and never had enough money, no doubt due to his gambling." Murdoch's fun-loving youthful ways came to an abrupt end when his father suddenly passed away in 1952, leaving his son the owner of his Adelaide newspapers, the News and the Sunday Mail. After preparing himself with a brief apprenticeship under Lord Beaverbrook at the Daily Express in London, in 1953, a 22-year-old Murdoch returned to Australia to take up the reins of his father's papers.

Media Mogul

Immediately upon assuming control of the Sunday Mail and the News, Murdoch immersed himself in all aspects of the papers' daily operations. He wrote headlines, redesigned page layouts and labored in the typesetting and printing rooms. He quickly converted the News into a chronicle of crime, sex and scandal, and while these changes were controversial, the paper's circulation soared. Only three years later, in 1956, Murdoch expanded his operations by purchasing the Perth-based Sunday Times, and revamped it in the sensationalist style of the News. Then, in 1960, Murdoch broke into the lucrative Sydney market by purchasing the struggling afternoon daily, the Mirror, and slowly transforming it into Sydney's best-selling afternoon paper. Encouraged by his success and harboring ambitions of political influence, in 1965 Murdoch founded Australia's first national daily paper, the Australian, which helped to rebuild Murdoch's image as a respectable news publisher.

In the fall of 1968, 37 years old and owner of an Australian news empire valued at $50 million, Murdoch moved to London and purchased the enormously popular Sunday tabloid, The News of the World. One year later, he purchased a struggling daily tabloid, the Sun, once again transformed the paper into a wild success with his formula of reporting heavily on sex, sports and crime. The Sun also attracted readers by including pictures of topless women in its infamous "Page 3" feature.

Murdoch next expanded his news empire to the United States, with the 1973 acquisition of a Texas-based tabloid, the San Antonio News. As he had done in Australia and England, Murdoch quickly set out to expand across the country, founding a national tabloid, the Star, in 1974 and purchasing the New York Post in 1976. In 1979, Murdoch founded News Corporation, commonly referred to as News Corp., as a holding company for his various media properties.

Throughout the 1980s and 1990s, Murdoch acquired news outlets around the globe at a dizzying pace. In the United States, he bought up the Chicago Sun-Times, the Village Voice and New York magazine. In England, he acquired the eminently respectable Times and Sunday Times of London.

It was also during these years that Murdoch began expanding his media empire into television and entertainment. In 1985, he purchased 20th Century FOX Film Corporation as well as several independent television stations and consolidated these companies into FOX, Inc.—which has since become a major American television network. In 1990, he founded STAR TV, a Hong Kong-based television broadcasting company that broadcasts to over 320 million viewers across Asia. Throughout the late 1980s, he purchased several prestigious American and British academic and literary publishing companies and consolidated them into HarperCollins in 1990. Murdoch has also invested in sports; he is a part owner of the Los Angeles Kings NHL franchise, the Los Angeles Lakers NBA franchise and the Staples Center, as well as FOX Sports Radio and FOXSports.com.

Later Career

With the dawn of the new century, Murdoch continued to expand News Corp's holdings to control more and more of the media people view on a daily basis. In 2005, he purchased Intermix Media, the owner of the popular social networking site MySpace.com. Two years later, in 2007, the longtime newspaper mogul made headlines himself with the purchase of Dow Jones, the owner of the Wall Street Journal.

Murdoch has drawn wide criticism for monopolizing control over international media outlets as well as for his conservative political views, which are often reflected in the reporting of Murdoch-controlled outlets such as FOX News Channel. In the 2010 American midterm elections, News Corp donated $1 million each to the Republican Governors Association and the U.S. Chamber of Commerce, a group supporting Republican candidates. Critics argued that the owner of major news sources covering the election should not contribute directly to the political campaigns involved.

His empire, however, was dealt a significant blow in 2011. His London tabloid, The News of the World, was caught up in a phone hacking scandal. Several editors and journalists were brought up on charges for illegally accessing the voicemails of some of Britain's leading figures. Rupert himself was called to testify that same year, and he shut down The News of the World. News Corp later paid damages to some of individuals who were hacked.

Despite this scandal, News Corp retains a significant share of virtually all forms of media across the globe. Murdoch owns many of the books and newspapers people read, the television shows and films they watch, the radio stations they listen to, the websites they visit, and the blogs and social networks they create. In 2013, he announced a significant restructuring of his empire. Murdoch decided to divide his business into two companies—21st Century Fox Inc. and News Corp. This move separated his entertainment holdings from his publishing interests. According to the Los Angeles Times, Murdoch explained that "Both companies will be uniquely positioned to execute on their respective strategic objectives and to lead their industries forward."

Although he never could have imagined the power he would one day wield, this kind of influence was exactly what Murdoch sought as a young publisher building his empire. "I sensed the excitement and the power," he recalls. "Not raw power, but the ability to influence at least the agenda of what was going on." And after six decades working in the media, Murdoch has said that he could not imagine his life any other way. "If you're in the media, particularly newspapers, you are in the thick of all the interesting things that are going on in a community, and I can't imagine any other life that one would want to dedicate oneself to," he said.

In June 2015, news broke that Murdoch would be handing over the leadership of 21st Century Fox to his son James. James would become the company's chief executive while Murdoch would stay on in the organization as the executive co-chairman. Murdoch would share this position with his oldest son Lachlan. The company's board must approve this plan before it can be implemented. 

In July 2016, Roger Ailes, Chairman and CEO of Fox News and the Fox Television Stations Group, resigned due to a sexual harassment lawsuit filed by Fox television host Gretchen Carlson. Murdoch announced he would assume Ailes' role temporarily. 

Personal Life

Rupert Murdoch married Patricia Booker in 1956. They had a daughter, Prudence, before divorcing in 1965. He married Anna Torv in 1967, and they had four children before eventually divorcing in 1999. Only 17 days after his second divorce, Murdoch married his third wife, Wendi Deng. They have two children.

Murdoch filed for divorce from Deng in June 2013, citing that the "relationship between husband and wife had broken down irretrievably" in court papers. The news of the split came as a surprise to some, but there were some rumors of trouble in the marriage in recent years. The divorce became final in 2014.

In January 2016, Murdoch became engaged to Mick Jagger ex, Jerry Hall. The couple reportedly began seeing each other the previous summer. They tied the knot on March 4, 2016 in London.

     LEGEND